The main focus of this position is todevise andcreate creative content for our Brazil social media channels, tropicalize the messages and RTBs creatively in a way that makes sense locally, and listen, manage and respond to all complaints, questions, or comments related to WeWork that comes through social platforms.
Also, the person in this role works very closely with Marketing, Public Affairs and the high-level leadership of the region and the country on the most varied projects to ensure the correct approach locally and message consistency, besides elaborating communication strategies and planning – defining the role of each channel for the main campaigns and events in the region.
Online social networking gives you a chance to build narration to capture your customers’ interest. Social Media is normally the company’s presentation channel for external audiences, it’s also the first point of contact with those potential new leads who have questions or want to know more about WeWork and it’s also the channel in Portuguese that is 100% controlled by the company. The messages that appear on our social media channels are entirely controlled by us and are the most reliable sources we have to deliver the messages that interest us to the public.
Social media helps to build virtual connect with your customers and we need to maintain active our social media channels especially for big social media user countries like Brazil that have one of the biggest social media penetration numbers in the world (Social media penetration in Brazil stood at 66% in January 2021).There were 140.0 million social media users in Brazil in January 2021, and thenumber of social media users in Brazil increased by 11 million (+8.2%) between April 2019 and January 2020.
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